GoHighLevel Review: Pricing,Features, Pros & Cons

Updated on November 20, 2023

What is GoHighLevel Used For?

GoHighLevel is a highly regarded platform for marketing, sales, and customer relationship management (CRM).

It stands out for its exceptional automation capabilities and the extensive array of features it offers at an affordable price.

The platform offers a comprehensive set of tools to effectively capture, nurture, and convert leads. It empowers users to manage pipelines and bookings seamlessly while enabling the creation of fully automated marketing campaigns.

GoHighLevel is the ideal choice for you if you are a digital agency or a marketing professional. Additionally, businesses seeking a comprehensive platform for CRM and marketing will also find GoHighLevel to be a perfect fit.

However, if you run a large e-commerce store, it's best to avoid selecting GoHighLevel. While the platform does offer blogging and course creation features, they are not as advanced as those found in dedicated platforms. As a result, professionals in these niches may find GoHighLevel's capabilities to be limited for their specific needs.

GoHighLevel Features

GoHighLevel stands out as an exceptional platform, offering a wide array of impressive and extensive features. This platform proves to be particularly advantageous for those seeking to streamline their marketing and customer relations through automation.

On all plans, GoHighLevel can be used to create unlimited contacts, email campaigns, websites, sales funnels, landing pages, campaign workflows, pipelines, calendars, courses, and more. This makes the platform a very good choice for those who aren't willing to spend too much money but still want a professional software that is accessible.

Say goodbye to the hassle of switching between multiple software apps for managing customer relationships and communication. GoHighLevel empowers you to handle all aspects of nurturing your contacts within its all-in-one platform.

Funnel Building, SMS, Websites

The platform is a one-stop-shop for all marketing needs. It offers a wide range of features, including funnel building, email marketing, SMS marketing, appointment scheduling, and more. Additionally, you can call, SMS, email, social media message, and WhatsApp your contacts within the platform and view your text or email conversation feeds for each person.

You no longer need to juggle between multiple tools; GoHighLevel is used for an easily integrated platform which caters all your needs.

You can create complex automation sequences with ease, saving countless hours of repetitive tasks. Whether it's lead follow-ups, appointment reminders, or post-purchase email sequences, the automation features will significantly increase any team's efficiency.

Due to its extensive feature set, the platform can be perceived as complex and overwhelming, leading to potential difficulties in navigating and utilising all the functionalities. However, this can be overcome with a weeks use of learning how the platform works.

Some users may find the platform to have a steep learning curve, especially to beginners who are not familiar with similar software.

Building funnels on GoHighLevel has never been easier. The platform provides a variety of pre-designed templates that can be customised. The drag-and-drop funnel builder is user-friendly and allows users to create high-converting landing pages and sales funnels without any coding knowledge.

Should you encounter any issues or have questions about using the platform effectively, the customer support team at GoHighLevel is incredibly responsive and helpful. They go above and beyond to ensure that users get the assistance they need promptly.

Compared to other CRM and marketing automation platforms, GoHighLevel offers affordable pricing plans, making it accessible for businesses of all sizes. The value it provides for the price is unmatched, making it a cost-effective solution for growing businesses.

How Affordable is GoHighLevel?

GoHighLevel offers two pricing plans along with an optional upgrade choice:

Agency Starter Plan: $97/month or $970/year

Agency Unlimited Plan: $297/month or $2,970/year

White Label Upgrade: $497/month or $4,970/year

The main distinction between the different plans lies in the number of accounts you can create. With the starter plan, you can only create two accounts, whereas the unlimited plan allows you to create as many as you need.

Given that most features within the GoHighLevel platform are unrestricted, this pricing is highly reasonable, particularly as it eliminates the necessity to subscribe to and pay for multiple platforms.

Top Customer Likes:

  • The platform is robust and continuously expanding with new features.

  • It provides all necessary software apps in one package for a single price.

  • Impressive automation features that streamline tasks and put things on autopilot.

  • Once mastered, the platform is user-friendly despite its initial learning curve.

  • The two-way texting feature is highly valued by customers.

Top Customer Dislikes:

  • Lengthy wait times and lack of responsiveness for customer support.

  • The platform's steep learning curve can be challenging for some users.


GoHighLevel's intuitive interface, comprehensive features, and top-notch automation capabilities make it stand out as one of the best all-in-one marketing platforms on the market. Despite its minor imperfections, the platform still provides exceptional performance and user-friendly capabilities, making it a superior choice for businesses.

Without a doubt, GoHighLevel is a worthwhile investment. It stands out as the sole platform offering an extensive range of marketing, sales, and CRM features with unlimited access at a single monthly price.

Summary Points

  • GoHighLevel receives an outstanding Trustpilot score of 4.8/5.

  • GoHighLevel's advanced automation capabilities cover campaigns, CRM, pipelines, and more, enhancing overall efficiency and effectiveness.

  • GoHighLevel is a top choice for agencies and marketing professionals looking to achieve scalable growth.

  • GoHighLevel has a steep learning curve but is easy to use once you know how